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Wednesday, January 12, 2011

Six Awesome Rules for Designing a Logo

1.Logo's should be able to Use on a variety of media. A modern logo can be used in print, in a very high-resolution, on a site, on a banner, on business cards, and even on T-shirts. A solution for this is to realize a logo should be very simple or versatile.

2.Logo's should be easy to memorize and understand for everybody. Once again simplicity is the key of logo design.

Color of Logo: When we see blue it make me dream about the sea, red means for danger or forbidden things, green makes me feel calm and makes me think of grass and nature. Using these colors in the right context controls our thoughts in a good way.

Shape of Logo: The shape of a logo is another important part: a complicated shape puts people in a difficult position, it is hard to see the drawing…the message surely is totally strange for them.

3.Logo's should be able to answer the questions: why? , who? , what? The logo should inspire us to think of the product in the way the company that produces it wants us to.

4.Logo's should be timeless. Being timeless means that time does not alter the quality of the logo. Style changes, but your logo should not. The Nike "swoosh'" is a design created in 1971 and it has never been modified.

 5. Logo's should be able to be displayed in black and white. Again, this rule invites your logo to be simple and increases the number of ways in which it can be displayed.

6.Your logo should be SIMPLE. Keep It Simple and Stupid. I believe that this is the most important rule. The conclusion is: in many cases simple things explain, and contain the message better, than a complicated things 

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